This month Pepsi launched a new interactive campaign, Out Of The Blue, that will give music fans exclusive access, digital content, and opportunities to attend concerts. Every day through May 18, one lucky winner will be chosen to receive a flyaway trip for them and three guests to an upcoming major music event with experiences ranging from backstage passes, premier seats at a show, artist meet and greets, access to rehearsals and sound checks, and more.
Fans become eligible for a chance to win by following @Pepsi on Twitter, snapping a photo of any Pepsi™ beverage product and posting it to Twitter with #OutoftheBlue. Additionally, Pepsi will release exclusive behind the scenes videos capturing “Out of the Blue” moments from artists and music events.
VIBE spoke to official “Out of the Blue” correspondent Jhene Aiko to get the details on her involvement in the campaign, her 2015 Grammy nomination and more.
Read on below.